Why WIN36 · Why barefoot

Your swing starts from the ground. Your shoes should too.

Golf shoes kept adding foam, heel and structure. We took them out, and kept the leather.

01The thinking

More ground. More foot. Less shoe.

Barefoot footwear has known this for years. Nobody had built it for golf, in leather, with traction that can handle a wet 7am tee time.

01

Zero drop

Most golf shoes lift the heel 8–14mm. WIN36 keeps heel and forefoot level, so you stand at address the way you stand barefoot.

02

Natural toe box

Shaped like a foot, not a point. Your toes can spread and grip as pressure moves through the swing.

03

7mm stack

Thin enough to read the ground under you: firmness, slope, the lie.

04

A sole that flexes

The outsole bends where your foot bends, instead of at a hinge somebody else chose.

It still looks like a golf shoe. That was the point.

Pebbled leather, brogue perforation, a proper collar. You can wear it to the clubhouse, and nobody will ask about your toes.

02What we will and won’t say

No yardage promises.

We won’t tell you WIN36 adds ten yards. We’ll tell you what it is: level, thin, flexible and foot-shaped, and what our prototype testers told us after walking 36 in it. Try them at home, take some swings, hit balls off a mat. That’s what the 30-day return window is for.

The Golf Letter

Join The Golf Letter.

Golf, gear and what we’re learning as we build WIN36, every Tuesday and Saturday. Join and we’ll email you a personal $25 code toward your first pair.