I’ve spent 15,000 hours chasing a better golf swing.

Ground force.

The kinetic chain.

How power moves from the feet up.

Like most sicko golfers, I’m still chasing improvement.

Then one day I looked down.

Every golf shoe felt stiff like a cast.

The opposite of how athletes move.

Golf is played from the ground up.

So I built something more grounding.

Win36.

Named after my dog Win, who walked thousands of holes with me.

For the golfers who finish 18…

and head back to the first tee.

— Mark