I’ve spent 15,000 hours chasing a better golf swing.

Ground force.

The kinetic chain.

How power moves from the feet up.

Like most sicko golfers, I’m still chasing improvement.

Then one day I looked down.

Every golf shoe felt stiff like a cast.

The opposite of how athletes move.

Golf is played from the ground up.

So I built something more grounding.

Pre Orders for Win36. Shipping Fall 2026.

Named after my dog Win, who walked thousands of holes with me.

For the golfers who finish 18…

and head back to the first tee.

— Mark